Skip to main content

Fearful Consumer Market

Consumer market is something, I always feared. During my engineering days, I knew it was one area where I would not find myself working. I always feared the harsh competition of the market. I worried if ever, anything I made would sustain in the market. Or how people would react to it? You can say, I feared criticism and all the yap yap of group of people, who knows only how to suggest but not to act. Thus, I kept my interest into custom projects and not related to anything that a single consumer would use, rather it was something of community service. But with changing time, I knew I had to make a plunge into the ocean of consumer market and face the competition. "Be a man! Dude" That is what I would say to myself. I knew I couldn't swim, but I had to give it a try. 

Journey into the consumer market is like that of 20000 Leagues Under The Sea. There are so many different kinds of creatures around to look and be fascinated. Some are small living in tiny groups. Some are sharp predators chasing and making a hunt, they would kill you if they want, it depends on how much threat you pose to them - or how hungry they are. There are herbs and many different kinds of plants that grow organically and animals feed on them. These are harmless and friendly. And there are giants like whale which no one can touch or poke around, they have been living there for ages and will remain their more. These giants neither rule nor control anything, they are just their, making their presence- completing an ecosystem. Then there are some freaky looking creatures -like squid (which can be as large as ships)- which makes you puke, but yes they are there too. You can't ignore them. They stare right into your eyes as if they can read your mind. These creatures act like parasite and feed on dead, sometime they eat their own kind too. 

Then there are mythological creatures which exist if you want them too. Everyone fears them but we know they only exist in our mind. Well, the last kind is the most fearless of all, its sharks, its strong, powerful, agile and quick on instinct. They virtually rule the sea. There are more of it but they rarely interfere with each other, but when they do, its a fight the whole world watches in amazement. But, its not always this way, there are among these predators and giants, an intelligent being, an innovative and highly creative creatures which are changing the way of life at sea. These are the being which marks a change and the change that is truly for good. 

So far, I have only reached till here. My journey is beginning to take shape and form a story. Slowly I can see a transformation in me, and the transformation is subtle. I wonder which creature I would transform into. Its a long journey but a beautiful one. There is a difference in growing in a depth of ocean and growing inside a protective glass. 

I can only sing a song by Beatles:

I'd like to be under the sea 
In an octopus' garden in the shade 
He'd let us in, knows where we've been 
In his octopus' garden in the shade 

I'd ask my friends to come and see 
An octopus' garden with me 
I'd like to be under the sea 
In an octopus' garden in the shade. 
 

Comments

  1. Great post dude. Loved it. I am happy you wrote this today; had similar feelings 2 years back but that didn't turn to form an article.

    I am sure you are gonna make something really big, which the world remembers for many generations. All the best for your journey ahead.

    Cheers

    ReplyDelete
  2. Thanks, dai. Lets see where the road leads. We all are on the same track now. :)

    ReplyDelete
  3. i agree with bhupen da!!
    one more blogger blooming ..

    ReplyDelete

Post a Comment

Popular posts from this blog

Selling a Comb to a Bald Person?

Here my friend, Ashay, put it very truly to me that the marketer's most challenge is to sell a comb to a bald. First, I am not trying to justify anything here. But I just couldn't help thinking how on earth am I going to sell a comb to a bald. How? Just how? I kept pondering upon it till late night. I actually had very few options with me, the first was obviously to use Google and Find? :)

But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared :
Sale Person: Hello sir. How are you? Do you have a time, plzzz?
Bald Person: (Almost confused and in social causality) OK OK what is it? I don't have time.
Sale Person: Here sir, do you want to by a comb? 
Bald Person : Can't you see I am bald? …

Good Ad Versus Bad Ad

At InRev, for past few days we have been working on our new project. The project is about collaborative blogging, from the blogger around the world. As Bhupendra and I have been blogging for long time, with his immense experience, our team has been working to revamp the globalthoughtzand create a new blogging experience. In this site, we are planning to add a section where people can add their advertisement. We thought lets start by our own :), with already so many products on the line, it was obvious.

So there goes an effort to create a small 128 px by 128 px logo. If you are a designer, you know that designing is a very time consuming process. For hours, you just test around with colors. Remember there are 256X 256X 256combination of colors!! Its hard job selecting one.
Lets start with F-Cube: In short F-cube is a Free Economic Reporting Site. Let me exhibit some Ad made for it and its pros and cons. (Please don't click on the image. Wait till the end. Thank You)
OK, how does thi…

Passion and Flying

There is an interesting aspect of flying which grasps everyone's imagination. The freedom and the control of moving around the space without any obstacle is just too much to ask for, in one man's life :). Isn't it?

As a young kid like everyone, flying was a dream. Not to mention the great stories of Leonardo Da Vinci and the Wrights brothers, who not only dreamt but also went on designing one, would inspire you to believe that some day in future it would be possible to fly like a bird. So let me tell you a short story about myself where I took myself to some limit into achieving this. :) I have been wanting to tell this for a long time but never found any occasion or reason to do so.
It was long ago when I was still in grade 3/4, should be around 1993. Space Channel was just installed in our house and I would spend time watching cartoons and other science programs. That was when I noticed gliders and parachutes. The shear simplicity of the design took me by surprise. Just…