Here my friend, Ashay, put it very truly to me that the marketer's most challenge is to sell a comb to a bald. First, I am not trying to justify anything here. But I just couldn't help thinking how on earth am I going to sell a comb to a bald. How? Just how? I kept pondering upon it till late night. I actually had very few options with me, the first was obviously to use Google and Find? :)
But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared :
Sale Person: Hello sir. How are you? Do you have a time, plzzz?
Bald Person: (Almost confused and in social causality) OK OK what is it? I don't have time.
Sale Person: Here sir, do you want to by a comb?
Bald Person : Can't you see I am bald? …
But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared :
Sale Person: Hello sir. How are you? Do you have a time, plzzz?
Bald Person: (Almost confused and in social causality) OK OK what is it? I don't have time.
Sale Person: Here sir, do you want to by a comb?
Bald Person : Can't you see I am bald? …
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