May 12, 2010

How Brands should leverage Social Media

Gone are the days, when you would sit in front of your TV set and watch your favorite show bugged by regular advertisements. Today, we store our favorite shows or subscribe to their channels, and watch them when we want to. We are even ready to pay for the favorite shows and watch them. Because contents have become so abundant, the demand for authentic and genuine content is rising. This is not bad because we all seriously need a proper content which adds value to our social life.

But when this happens, what will the advertisement agencies do? For many years, firms and companies have been ignoring the rising popularity of social media networks like Youtube. Brands were not just yet ready for the change. But once the cheese is removed from their original place, its best to re-start again.

Read Full Article here.

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