Skip to main content

Add as a Friend

Social Structure is based upon the connection between people enhanced by the technology around them. Starting from saying "hi" to the never ending relationships between people is amazing. Once the connection is made, it takes ages for it to break or may be infinity. 

Being in a group and having a friend circle is a unique features of Human being that is studied in any sociology text books. The happening or making of a group is quite interesting to look at. Don't criticize me for being OVER scientific but mathematicians have some how managed to come with certain approximate ways of defining the social group in numbers.

With the rising age of Online Networking groups available, it has become more easier to analyse the group and make a suggestion on them,NUMERICALLY. Also, the rising of the REALITY SHOWS like BIGG BOSS and others, it has given a social analyst a platform to analyse the social bonding and a structure.
 
Let me narrate a short observation that was made in Discovery Channel.

It was about a child psychology. A small girl about one or two years old shopping was shopping in a mall, when she encounters another girl of same age. They stare for a moment but do not talk to each other. 

Soon they get accustomed to each others existence and they start to mingle with each other. After a while they are holding their hands and running around the shopping complex as if they were meant to be with each other. 

After a while another girl of the same age enters into the scene with her mother. Suddenly, the previous girls encounter the new girl. They all stare at each other but do not respond. The previous girls hold each other hands and runs away playfully. The new girl then clutches her mothers hand and stares at them running away as if being left out. This small social experiment was actually carried out by the Discovery Channel. This small and unconscious behavior that was being observed says a lot about us. 

These unconscious behaviour is natural not only in child but also in all the human being. It is the foundation on which social structure are constructed.

Finally, what matter is the bond and the strength of the social structure. Today, many online networks are present, we still have a time to check its strength and weakness.


Comments

Popular posts from this blog

Good Ad Versus Bad Ad

At InRev , for past few days we have been working on our new project. The project is about collaborative blogging, from the blogger around the world. As Bhupendra and I have been blogging for long time, with his immense experience, our team has been working to revamp the globalthoughtz and create a new blogging experience. In this site, we are planning to add a section where people can add their advertisement. We thought lets start by our own :), with already so many products on the line, it was obvious. So there goes an effort to create a small 128 px by 128 px logo. If you are a designer, you know that designing is a very time consuming process. For hours, you just test around with colors. Remember there are 256 X 256 X 256 combination of colors!! Its hard job selecting one. Lets start with F-Cube : In short F-cube is a Free Economic Reporting Site. Let me exhibit some Ad made for it and its pros and cons. (Please don't click on the image. Wait till the end. Thank You) OK

Selling a Comb to a Bald Person?

Here my friend, Ashay, put it very truly to me that the marketer's most challenge is to sell a comb to a bald. First, I am not trying to justify anything here. But I just couldn't help thinking how on earth am I going to sell a comb to a bald. How? Just how? I kept pondering upon it till late night. I actually had very few options with me, the first was obviously to use Google and Find? :) But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared : Sale Person   : Hello sir. How are you? Do you have a time, plzzz? Bald Person : (Almost confused and in social causality) OK OK what is it? I don't have time. Sale Person    : Here sir, do you want to by a comb?  Bald Person  : Can'

Fearful Consumer Market

Consumer market is something, I always feared. During my engineering days, I knew it was one area where I would not find myself working. I always feared the harsh competition of the market. I worried if ever, anything I made would sustain in the market. Or how people would react to it? You can say, I feared criticism and all the yap yap of group of people, who knows only how to suggest but not to act. Thus, I kept my interest into custom projects and not related to anything that a single consumer would use, rather it was something of community service. But with changing time, I knew I had to make a plunge into the ocean of consumer market and face the competition. "Be a man! Dude" That is what I would say to myself. I knew I couldn't swim, but I had to give it a try.  Journey into the consumer market is like that of 20000 Leagues Under The Sea . There are so many different kinds of creatures around to look and be fascinated. Some are small living in tiny groups. Some are