### Complexity and Simplicity

In an analytics field or any other field, there is always a problem. A particular thing that you want to achieve. May be you want your sales to rise by 50% or exactly 2.5% or you may want to build a house on an ocean! Daunting as it looks, but that is the nature of the problem.

How do you go on solving it? I mean any problem or analysis? How do you do it? Obviously, you have to design a solution. I take solution as a design that has the potential to solve a problem. When you start designing for a solution, you start by constructing a structure of a foundation on which you are going to build your reasoning. Your whole reasoning will be based upon that foundation, that structure. If it is stable then your analysis or the whole system is stable otherwise, it will fall and that is inevitable.

Also, remember that the solution that you provide is going to be valid only for that particular problem and not other, because as soon as the situation changes so does the validity of you solution. Remember it.

It was the other night that I had a discussion with my friend on the complexity and the simplicity of a design or a solution. We both came to a conclusion that a particular design is the special purpose system and NOT general purpose.

Also, in case of the level of the complexity and simplicity. The more complex is the system the more rigid it becomes and won't be able to handle the small disturbance. But when the system is simple then, it has a capability to grow and has more flexibility in it.

But, this is not a proof that the solution must always be simple, what is the conclusion is that the analyst or a designer must have this in his mind that complexity has an inbuilt error of approximation which must be considered. The complex mathematical solutions are based mainly upon the mathematical reality which may not be always true which imposing it in the physical model.

### Selling a Comb to a Bald Person?

Here my friend, Ashay, put it very truly to me that the marketer's most challenge is to sell a comb to a bald. First, I am not trying to justify anything here. But I just couldn't help thinking how on earth am I going to sell a comb to a bald. How? Just how? I kept pondering upon it till late night. I actually had very few options with me, the first was obviously to use Google and Find? :) But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared : Sale Person   : Hello sir. How are you? Do you have a time, plzzz? Bald Person : (Almost confused and in social causality) OK OK what is it? I don't have time. Sale Person    : Here sir, do you want to by a comb?  Bald Person  : Can't you

### Robert Sapolsky: The uniqueness of humans | Video on TED.com

Robert Sapolsky: The uniqueness of humans | Video on TED.com

### Fearful Consumer Market

Consumer market is something, I always feared. During my engineering days, I knew it was one area where I would not find myself working. I always feared the harsh competition of the market. I worried if ever, anything I made would sustain in the market. Or how people would react to it? You can say, I feared criticism and all the yap yap of group of people, who knows only how to suggest but not to act. Thus, I kept my interest into custom projects and not related to anything that a single consumer would use, rather it was something of community service. But with changing time, I knew I had to make a plunge into the ocean of consumer market and face the competition. "Be a man! Dude" That is what I would say to myself. I knew I couldn't swim, but I had to give it a try.  Journey into the consumer market is like that of 20000 Leagues Under The Sea . There are so many different kinds of creatures around to look and be fascinated. Some are small living in tiny groups. Some are