Recently, I was working on the data of the twitter. I did one interesting and quite simple thing. I took the list of the location people were using in there profile and fed it to one of the available online tool called (http://www.wordle.net/). Guess what I got? I found that majority of people on twitter seem to be using iPhone. May be it was obvious, but to see it through data was quite a taste. The size of the population used is 31691.
Here my friend, Ashay, put it very truly to me that the marketer's most challenge is to sell a comb to a bald. First, I am not trying to justify anything here. But I just couldn't help thinking how on earth am I going to sell a comb to a bald. How? Just how? I kept pondering upon it till late night. I actually had very few options with me, the first was obviously to use Google and Find? :) But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared : Sale Person : Hello sir. How are you? Do you have a time, plzzz? Bald Person : (Almost confused and in social causality) OK OK what is it? I don't have time. Sale Person : Here sir, do you want to by a comb? Bald Person : Can't you
Deep, This is fantastic.ReplyDelete
Is this showing that people use Twitter more for personal reasons and less for business reasons?
I'm a little confused here. So the majority of people use iphone to tweet. but that could be anywhere in the world right? Comparing geographic locations like US, UK, New York etc with iphone is sorta not apples-2-apples. I think sometime back I saw an article that said most tweeple use the web for tweeting and as for the geo-location US leads the pack with UK catching up fast, I think. Sorry no sources as of now.ReplyDelete
Hi Freddie, u r right that most of the tweeple are from US rather than from UK. Even in this diagram u could see it. Regarding iPhone, I am a bit confused too :). The location is surely unclear. But most of them seems to prefer to use their iphone as a location.
Thanks for the comment.