Recently, I was working on the data of the twitter. I did one interesting and quite simple thing. I took the list of the location people were using in there profile and fed it to one of the available online tool called (http://www.wordle.net/). Guess what I got? I found that majority of people on twitter seem to be using iPhone. May be it was obvious, but to see it through data was quite a taste. The size of the population used is 31691.
Here my friend, Ashay, put it very truly to me that the marketer's most challenge is to sell a comb to a bald. First, I am not trying to justify anything here. But I just couldn't help thinking how on earth am I going to sell a comb to a bald. How? Just how? I kept pondering upon it till late night. I actually had very few options with me, the first was obviously to use Google and Find? :) But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared : Sale Person : Hello sir. How are you? Do you have a time, plzzz? Bald Person : (Almost confused and in social causality) OK OK what is it? I don't have time. Sale Person : Here sir, do you want to by a comb? Bald Person : Can't you