Skip to main content

What is Social Media?




The slide above is really a great way to understand what is social media and how you can benefit from it.

Comments

  1. Interesting. But all the numbers, still do not answer some of my basic questions like:

    1) How much of penetration would this achieve in India?

    2) obviously there is a segment that would go for this; however there is still a much larger segment who can afford but does not understand Social Media, though they do understand Social & Media separately.

    3) The % ratio of usage currently is too low.

    4) The Net; computer; mobile penetration or rather correctly usage to be able to deploy social media is still some time away.

    5) Also any one of them spoils you for choice e.g. - tech info - on twitter if you just open the links & try to read them, you end up frittering away your time.

    Don't know how but there has to be a way to harness all of this in the Indian Context.

    ReplyDelete
  2. Hi Anaggh,
    Thanks for your comment. Your concerns are very justified.

    Even my research shows that the majority of twitter users are from west and that the percentage of people in India are low compared to that. Further most twitter user at East are students, bloggers and very few entrepreneurs.

    The awareness of the potential might be lacking. From my experience in twitter, I can say that there are very energetic and potential young minds, making there way through it. And its quite encouraging.

    For a serious marketing platform and so. we still have lot to go and harness this Social Media Optimization.

    Cheers!

    ReplyDelete
  3. I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


    Ruth

    http://besttoddler.com

    ReplyDelete
  4. Hello Tessa,
    Thanks for your comment. I am glad you enjoyed my writing.
    Great to be connected with you.

    Regrds,

    ReplyDelete

Post a Comment

Popular posts from this blog

Good Ad Versus Bad Ad

At InRev , for past few days we have been working on our new project. The project is about collaborative blogging, from the blogger around the world. As Bhupendra and I have been blogging for long time, with his immense experience, our team has been working to revamp the globalthoughtz and create a new blogging experience. In this site, we are planning to add a section where people can add their advertisement. We thought lets start by our own :), with already so many products on the line, it was obvious. So there goes an effort to create a small 128 px by 128 px logo. If you are a designer, you know that designing is a very time consuming process. For hours, you just test around with colors. Remember there are 256 X 256 X 256 combination of colors!! Its hard job selecting one. Lets start with F-Cube : In short F-cube is a Free Economic Reporting Site. Let me exhibit some Ad made for it and its pros and cons. (Please don't click on the image. Wait till the end. Thank You) OK

Selling a Comb to a Bald Person?

Here my friend, Ashay, put it very truly to me that the marketer's most challenge is to sell a comb to a bald. First, I am not trying to justify anything here. But I just couldn't help thinking how on earth am I going to sell a comb to a bald. How? Just how? I kept pondering upon it till late night. I actually had very few options with me, the first was obviously to use Google and Find? :) But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared : Sale Person   : Hello sir. How are you? Do you have a time, plzzz? Bald Person : (Almost confused and in social causality) OK OK what is it? I don't have time. Sale Person    : Here sir, do you want to by a comb?  Bald Person  : Can'

Fearful Consumer Market

Consumer market is something, I always feared. During my engineering days, I knew it was one area where I would not find myself working. I always feared the harsh competition of the market. I worried if ever, anything I made would sustain in the market. Or how people would react to it? You can say, I feared criticism and all the yap yap of group of people, who knows only how to suggest but not to act. Thus, I kept my interest into custom projects and not related to anything that a single consumer would use, rather it was something of community service. But with changing time, I knew I had to make a plunge into the ocean of consumer market and face the competition. "Be a man! Dude" That is what I would say to myself. I knew I couldn't swim, but I had to give it a try.  Journey into the consumer market is like that of 20000 Leagues Under The Sea . There are so many different kinds of creatures around to look and be fascinated. Some are small living in tiny groups. Some are