Here my friend, Ashay, put it very truly to me that the marketer's most challenge is to sell a comb to a bald. First, I am not trying to justify anything here. But I just couldn't help thinking how on earth am I going to sell a comb to a bald. How? Just how? I kept pondering upon it till late night. I actually had very few options with me, the first was obviously to use Google and Find? :) But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared : Sale Person : Hello sir. How are you? Do you have a time, plzzz? Bald Person : (Almost confused and in social causality) OK OK what is it? I don't have time. Sale Person : Here sir, do you want to by a comb? Bald Person : Can't you
Interesting. But all the numbers, still do not answer some of my basic questions like:
ReplyDelete1) How much of penetration would this achieve in India?
2) obviously there is a segment that would go for this; however there is still a much larger segment who can afford but does not understand Social Media, though they do understand Social & Media separately.
3) The % ratio of usage currently is too low.
4) The Net; computer; mobile penetration or rather correctly usage to be able to deploy social media is still some time away.
5) Also any one of them spoils you for choice e.g. - tech info - on twitter if you just open the links & try to read them, you end up frittering away your time.
Don't know how but there has to be a way to harness all of this in the Indian Context.
Hi Anaggh,
ReplyDeleteThanks for your comment. Your concerns are very justified.
Even my research shows that the majority of twitter users are from west and that the percentage of people in India are low compared to that. Further most twitter user at East are students, bloggers and very few entrepreneurs.
The awareness of the potential might be lacking. From my experience in twitter, I can say that there are very energetic and potential young minds, making there way through it. And its quite encouraging.
For a serious marketing platform and so. we still have lot to go and harness this Social Media Optimization.
Cheers!
I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
ReplyDeleteRuth
http://besttoddler.com
Hello Tessa,
ReplyDeleteThanks for your comment. I am glad you enjoyed my writing.
Great to be connected with you.
Regrds,