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Selling a Comb to a Bald Person?

Here my friend, Ashay, put it very truly to me that the marketer's most challenge is to sell a comb to a bald. First, I am not trying to justify anything here. But I just couldn't help thinking how on earth am I going to sell a comb to a bald. How? Just how? I kept pondering upon it till late night. I actually had very few options with me, the first was obviously to use Google and Find? :) But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared : Sale Person   : Hello sir. How are you? Do you have a time, plzzz? Bald Person : (Almost confused and in social causality) OK OK what is it? I don't have time. Sale Person    : Here sir, do you want to by a comb?  Bald Person  : Can't you
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Good Ad Versus Bad Ad

At InRev , for past few days we have been working on our new project. The project is about collaborative blogging, from the blogger around the world. As Bhupendra and I have been blogging for long time, with his immense experience, our team has been working to revamp the globalthoughtz and create a new blogging experience. In this site, we are planning to add a section where people can add their advertisement. We thought lets start by our own :), with already so many products on the line, it was obvious. So there goes an effort to create a small 128 px by 128 px logo. If you are a designer, you know that designing is a very time consuming process. For hours, you just test around with colors. Remember there are 256 X 256 X 256 combination of colors!! Its hard job selecting one. Lets start with F-Cube : In short F-cube is a Free Economic Reporting Site. Let me exhibit some Ad made for it and its pros and cons. (Please don't click on the image. Wait till the end. Thank You) OK, h
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Fearful Consumer Market

Consumer market is something, I always feared. During my engineering days, I knew it was one area where I would not find myself working. I always feared the harsh competition of the market. I worried if ever, anything I made would sustain in the market. Or how people would react to it? You can say, I feared criticism and all the yap yap of group of people, who knows only how to suggest but not to act. Thus, I kept my interest into custom projects and not related to anything that a single consumer would use, rather it was something of community service. But with changing time, I knew I had to make a plunge into the ocean of consumer market and face the competition. "Be a man! Dude" That is what I would say to myself. I knew I couldn't swim, but I had to give it a try.  Journey into the consumer market is like that of 20000 Leagues Under The Sea . There are so many different kinds of creatures around to look and be fascinated. Some are small living in tiny groups. Some are
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