Wikipedia stands out in a mass with integrity and undisputable value addition to the community. It marks the beginning of cultural revolution in internet history and a source of inspiration for today’s online social community. But what is happening with Wikipedia? Why is it that every year, the Wikipedia community have to beg for its existence to be justified? Every time you visit Wikipedia you find a donation bar staring for your support.
Here my friend, Ashay, put it very truly to me that the marketer's most challenge is to sell a comb to a bald. First, I am not trying to justify anything here. But I just couldn't help thinking how on earth am I going to sell a comb to a bald. How? Just how? I kept pondering upon it till late night. I actually had very few options with me, the first was obviously to use Google and Find? :) But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared : Sale Person : Hello sir. How are you? Do you have a time, plzzz? Bald Person : (Almost confused and in social causality) OK OK what is it? I don't have time. Sale Person : Here sir, do you want to by a comb? Bald Person : Can't you
Since the time I wrote this, I have had many changes in my views and perspective.ReplyDelete