It is the sharing which is the cause of reception.
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Design is more about Process
Stumbledupon a good article about Jonathan Ive :
Ive's team at Apple isn't the usual design ghetto of creativity that exists inside most corporations. They work closely and intensely with engineers, marketers, and even outside manufacturing contractors in Asia who actually build the products. Rather than being simple stylists, they're leading innovators in the use of new materials and production processes. The design group was able to figure out how to put a layer of clear plastic over the white or black core of an iPod, giving it a tremendous depth of texture, and still be able to build each unit in just seconds. "Apple innovates in big ways and small ways, and if they don't get it right, they innovate again," says frog design founder Hartmut Esslinger, who designed many of the original Apple computers for Jobs. "It is the only tech company that does this."
Here my friend, Ashay, put it very truly to me that the marketer's most challenge is to sell a comb to a bald. First, I am not trying to justify anything here. But I just couldn't help thinking how on earth am I going to sell a comb to a bald. How? Just how? I kept pondering upon it till late night. I actually had very few options with me, the first was obviously to use Google and Find? :) But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared : Sale Person : Hello sir. How are you? Do you have a time, plzzz? Bald Person : (Almost confused and in social causality) OK OK what is it? I don't have time. Sale Person : Here sir, do you want to by a comb? Bald Person : Can't you
Reading a story is like pealing an onion, each chapters reveal new secrets and show their hidden layers. Everyone has their own story to tell, that is mysteriously connected with the stories of millions of other people living or dead in this planet. We think ourselves as an individual with our own identity and conscience, but NO, we are connected beings not with DNA or through our blood lines - but through our stories. Stories are at the heart of our being, and they are our reasons of living. The physical being of us has no meaning, but as a connected being with millions of other stories, we individually play an important role. So here is my story of dreaming. Story doesn’t begin when we are born, or when we are given a name by the almighty holy priest. It beings when we all hit by our consciences that pushes us to make a decision that transpires our story and defines our character and role in this world. For some it begins early, but for some it begins late. However, it always b
Consumer market is something, I always feared. During my engineering days, I knew it was one area where I would not find myself working. I always feared the harsh competition of the market. I worried if ever, anything I made would sustain in the market. Or how people would react to it? You can say, I feared criticism and all the yap yap of group of people, who knows only how to suggest but not to act. Thus, I kept my interest into custom projects and not related to anything that a single consumer would use, rather it was something of community service. But with changing time, I knew I had to make a plunge into the ocean of consumer market and face the competition. "Be a man! Dude" That is what I would say to myself. I knew I couldn't swim, but I had to give it a try. Journey into the consumer market is like that of 20000 Leagues Under The Sea . There are so many different kinds of creatures around to look and be fascinated. Some are small living in tiny groups. Some are