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Design is more about Process
Stumbledupon a good article about Jonathan Ive :
Ive's team at Apple isn't the usual design ghetto of creativity that exists inside most corporations. They work closely and intensely with engineers, marketers, and even outside manufacturing contractors in Asia who actually build the products. Rather than being simple stylists, they're leading innovators in the use of new materials and production processes. The design group was able to figure out how to put a layer of clear plastic over the white or black core of an iPod, giving it a tremendous depth of texture, and still be able to build each unit in just seconds. "Apple innovates in big ways and small ways, and if they don't get it right, they innovate again," says frog design founder Hartmut Esslinger, who designed many of the original Apple computers for Jobs. "It is the only tech company that does this."
At InRev , for past few days we have been working on our new project. The project is about collaborative blogging, from the blogger around the world. As Bhupendra and I have been blogging for long time, with his immense experience, our team has been working to revamp the globalthoughtz and create a new blogging experience. In this site, we are planning to add a section where people can add their advertisement. We thought lets start by our own :), with already so many products on the line, it was obvious. So there goes an effort to create a small 128 px by 128 px logo. If you are a designer, you know that designing is a very time consuming process. For hours, you just test around with colors. Remember there are 256 X 256 X 256 combination of colors!! Its hard job selecting one. Lets start with F-Cube : In short F-cube is a Free Economic Reporting Site. Let me exhibit some Ad made for it and its pros and cons. (Please don't click on the image. Wait till the end. Thank You) OK
There is an interesting aspect of flying which grasps everyone's imagination. The freedom and the control of moving around the space without any obstacle is just too much to ask for, in one man's life :). Isn't it? As a young kid like everyone, flying was a dream. Not to mention the great stories of Leonardo Da Vinci and the Wrights brothers, who not only dreamt but also went on designing one, would inspire you to believe that some day in future it would be possible to fly like a bird. So let me tell you a short story about myself where I took myself to some limit into achieving this. :) I have been wanting to tell this for a long time but never found any occasion or reason to do so. It was long ago when I was still in grade 3/4, should be around 1993. Space Channel was just installed in our house and I would spend time watching cartoons and other science programs. That was when I noticed gliders and parachutes. The shear simplicity of the design took me by surprise.
Here my friend, Ashay, put it very truly to me that the marketer's most challenge is to sell a comb to a bald. First, I am not trying to justify anything here. But I just couldn't help thinking how on earth am I going to sell a comb to a bald. How? Just how? I kept pondering upon it till late night. I actually had very few options with me, the first was obviously to use Google and Find? :) But, I didn't do that. Some how I was still in confusion. Then just before going to sleep, I had an discussion with my other friend, on types of marketing on issues related to customer centric marketing. Hmm. Then some how it hit me. I went back to basic on my own philosophy, sell things that is needed. So here is a small anecdote I prepared : Sale Person : Hello sir. How are you? Do you have a time, plzzz? Bald Person : (Almost confused and in social causality) OK OK what is it? I don't have time. Sale Person : Here sir, do you want to by a comb? Bald Person : Can'