Suddenly, I am starting to feel that there is some sense of freedom among artists in today’s society. This I realised after I observed the trends in YouTube and other social networking channels where creative people were freely expressing themselves without any need of mediator. Artists are always known for their eccentricity and individualism. Their ego defines their works of art and that is what people around love the most. But in between the artists and people, there were always critics and mass media who defined the image of the artists. These mediators were people benefiting from the whole game. Though not all are as bad as I am making them sound :) But the reality is that platforms and media always had a control over making or breaking an artist and they still do. Publishers always control the content of the book and records label always control the content of the music. Because behind this whole setup is a big business model running. There is nothing good or bad about it, it
It is the sharing which is the cause of reception.