I haven’t changed my mind about modernism from the first day I ever did it…. It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That’s what modernism means to me…
— Lecture, A Paul Rand Retrospective, Cooper Union, Oct. 3, 1996
Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold; it respects the viewer’s sensibilities and rewards the entrepreneur.
Without play, there would be no Picasso. Without play, there is no experimentation. Experimentation is the quest for answers.
Mies van der Rohe once said that being good is more important than being original. Originality is a product, not an intention.